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"Maximize fruit sales and
optimize business costs,
weeks before harvest.
"

Fruit Forecast helps growers predict production and sales volumes up to four weeks ahead.

Based on more than 10 years of research, field data and horticultural expertise, the application provides reliable forecasts that help reduce costs, lower uncertainty and trade at optimal prices.

Fruit Forecast is powered by Hurks Horti Consult. Ad Hurks, founder of Fruit Forecast B.V., provides specific cultivation knowledge of the soft fruit industry all over the world. His technical expertise is successfully combined by partnerships with specialists in technological, financial and legal areas.

Why is Fruit Forecast important?
Hurks Preparations

It solves challenges with suppliers regarding fruit demand, it gives reliable workforce planning, right packaging materials, number of boxes, etc.

Hurks Feeding and irrigation strategy

FruitForecast is a software solution that calculates the harvest volumes for the coming weeks.

Hurks Crop management

Happier suppliers, good workforce solutions, better shelf-life, less uncertainty , due to a good planning, etc.

Application

Fruit Forecast is a user-friendly app that uses your phone or device camera, without external hardware or time-consuming manual work.

Videos made by employees are processed by AI Computer Vision and Machine Learning models. Within minutes, growers receive a four-week production forecast in a clear dashboard. If needed, the dashboard can be connected by API to automatically compare forecasts with realized production.

The app fits naturally into the daily workflow, saves time and provides clear insights with minimal effort. Support is always available when needed.

Fruit Forecast advise package

How does it work?

  • Choose a representative sample in your fields
  • Weekly videos are uploaded in our application
  • Our AI model recognizes development stage
  • Information is combined with other input variables
  • Machine Learning forecast gives 4-week forecast

What do we offer?

  • Insight in future harvest supported by data
  • Aim: prognoses with max. 10% deviation in first week, max. 20% in week 2 and max. 30% in week 3
  • Coop functionality to analyze forecast for multiple locations
Hurks Preparations

Ad (Founder)

Soft Fruit Technical Advisor / Feeding & Irrigation Strategy

Hurks Feeding and irrigation strategy

Oscar (Co-Founder)

Business Modeling
Collaborations

Hurks Crop management

Rik (Co-Founder)

AI Self-Learning Programming
Data science / software engineer

Contact
Please call us or fill in the form and we will contact you as soon as possible.
Fruit Forecast B.V.
Ad Hurks
Rik Mol

Meidoorn 40
4841 LT Prinsenbeek
The Netherlands

+31 6 11779983 (Ad) / +31 6 30354281 (Rik)
info@fruitforecast.com

Chamber of Commerce
Breda: 63023458
VAT-ID: NL 855059515 B01
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