
Fruit Forecast helps growers predict production and sales volumes up to four weeks ahead.
Based on more than 10 years of research, field data and horticultural expertise, the application provides reliable forecasts that help reduce costs, lower uncertainty and trade at optimal prices.
Fruit Forecast is powered by Hurks Horti Consult. Ad Hurks, founder of Fruit Forecast B.V., provides specific technical knowledge of the soft fruit industry all over the world. His technical expertise is successfully combined by partnerships with specialists in technical, financial and legal areas.

It solves challenges with suppliers regarding fruit demand, it gives reliable workforce planning, right packaging materials, number of boxes, etc.
FruitForecast is a software solution that calculates the yields of plants for the coming weeks.
Happier suppliers, good workforce solutions, better shelf-life, less uncertainty , due to a good planning, etc.

Fruit Forecast is a user-friendly app that uses your phone or device camera, without external hardware or time-consuming manual work.
Videos made by employees are processed by AI Computer Vision and Machine Learning models. Within minutes, growers receive a four-week production forecast in a clear dashboard. If needed, the dashboard can be connected by API to compare forecasts with realized production.
The app fits naturally into the daily workflow, saves time and provides clear insights with minimal effort. Support is always available when needed.







Ad (Founder)
Soft Fruit Technical Advisor
Feeding & Irrigation Strategy

Oscar (Co-Founder)
Business Modeling
Collaborations
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Rik (Co-Founder)
AI Self-Learning Programming
Data science / Software Engineer